NuCoin

A proof-of-loyalty crypto token that rewards users for credit card usage. By freezing Nucoins, users level up and receive higher coinback rates with Nubank’s credit card, leveraging gamification mechanics.

Users: 18 Million | Launching date: 2024

My role

I oversaw the end-to-end design process, from discovery to engineering handoff. After launch, I continuously monitored metrics to inform product iterations and enhancements.

Project screens

Check some screens and flows of this project